Campaign India Team
Jun 19, 2016

Cannes Lions 2016: Medulla is Healthcare Agency of the Year; 'Last Words' bags two Golds

Agency ends with seven-metal haul; Rediffuson Y&R wins Bronze in Health And Wellness

Cannes Lions 2016: Medulla is Healthcare Agency of the Year; 'Last Words' bags two Golds
 
India's account opened at the Lions Health, which preceded the Cannes Lions International Festival of Creativity, with Medulla Health Communications bagging seven metals at the Pharma Lions including two Golds. 
 
With a metal tally that included two Silver and three Bronze trophies, the Indian agency was adjudged Healthcare Agency of the Year at this year's Lions Health.
 
The agency stood third on the points tally for Healthcare Agency of the Year in 2015.
 
Pharma Lions
 
Medulla's Gold wins were for the agency's work 'Last Words' for Indian Association of Palliative Care. The entry also bagged a Silver. 
 
The agency's entry 'Slums (Housing Colones) For Worms', for Zentel, bagged a Silver and a Bronze Lion. 
 
Medulla Communications won another couple of Bronze metals for its entry 'Converta' for Johnson & Johnson. 
 
Health and Wellness Lions
 
Rediffusion Y&R bagged a Bronze for its entry titled 'Dipper Condoms' for Tata Motors in this category within Health Lions.
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

16 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

19 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

20 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.